Segementation Identification

Psychographic segmentation divides the food market place into groups based on fond class, aliveness-style and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases throw reflect that persons characteristics and patterns of living. The following argon examples of psychographic factors utilize in market segmentation: 1. genial class : Is the single most utilise variable for research purposes, and divides the population into groups based on the product line of the Chief Income Earner (CIE), as such it can be seen as a socio-economic scale. In the UK, The National Readership Survey, provides the following standardised groupings. The socio-economic scale| 2.

| | companionable grade| | | Description of occupation| | | Example| | | | | A| | | highschool autobusial, administrative or professional| | | Company director| | | | | B| | | intermediate autobusial, administrative or professional| | | Middle manager| | | | | C1| | | supervisory, clerical, junior administrative or professional| | | Bank patronage clerk| | | | | C2| | | skilled manual of arms workers| | | Plumber| | | | | D| | | semi- and unskilled manual workers| | | Labourer| | | | | E| | | state pensi atomic number 53rs with no other income, widows, routine and lowest grade earners| | | Unemployed| | | | 3.      clear up to view more detailed breakdown of Social degree Scale 4. Lifestyle : Involves classifying passel according to their v alues, beliefs, opinions, and interests. The! re is no one standardised modus vivendi segmentation model, instead market research firms, and publicizing agencies are constantly devising new categories, which will shell abet tar waste ones time possible consumers of their clients products. One example of a life style classification model, is that developed by the advertizing agency, green & Rubican, called Cross Cultural Consumer...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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